Creative Career Conundrums: Moving from Execution to Creative Direction
Kat Wong, founder of career change platform Oh Yeah, advises a mid-level advertising designer on transitioning from execution to creative direction. She recommends discussing ambitions with a manager, identifying actionable steps like attending decision-making meetings and trialing strategic responsibilities, and building trust through consistency. Wong emphasizes that evolving into a position of influence is a natural career progression. The column is part of Creative Career Conundrums, a weekly series from If You Could Jobs, the jobs board from It's Nice That.
Key facts
- Kat Wong founded Oh Yeah in 2025 after leaving Apple.
- Wong's career includes roles at Apple and BBC Radio.
- Creative Career Conundrums is a weekly advice column from If You Could Jobs.
- If You Could is the jobs board from It's Nice That.
- The column features a panel of creative industry professionals.
- The question is from a mid-level advertising designer.
- Wong advises discussing future development in 1:1 meetings.
- She suggests identifying projects for trial strategic responsibility.
Entities
Artists
- Kat Wong
Institutions
- Oh Yeah
- If You Could Jobs
- It's Nice That
- Apple
- BBC Radio