Creamy Ice Cream Parlor Rebrands with Rio-Inspired Visual Identity

Creamy, an ice cream parlor in Rio de Janeiro, has launched a new branding and visual identity developed by Lahis Strobel. The design draws inspiration from the city's beaches and features playful toucan illustrations, moving away from conventional ice cream parlor aesthetics. The goal was to create a distinct, memorable brand that resonates with a diverse audience and reflects Rio's lively spirit. The packaging uses vibrant colors and evokes fun and relaxation, with inclusive messaging appealing to all ages. The project positions Creamy as a must-visit destination for locals and tourists, emphasizing the joy of ice cream in the heart of Rio.