Could local collections replace blockbuster exhibitions?

The article explores whether the dominance of temporary blockbuster exhibitions might be challenged by a growing interest in local cultural heritage and permanent collections. It argues that while exhibitions have become economically and culturally dominant, recent shocks like the pandemic have shifted attention toward domestic tourism, small towns, and local museums. Citizens, stimulated to know their own territory, may find greater post-visit satisfaction in understanding local history, such as the history of sundials in their area, than in international shows. This could erode the comparative advantage of exhibitions, leading to a gradual shift in cultural consumption toward permanent collections and locally-focused temporary shows. The text also notes enabling factors: the spread of managerial culture in cultural organizations, PNRR-funded infrastructure investments, growing media interest in territories, digital distribution channels, and the need to increase cultural participation rates. However, it cautions that these trends are not yet mature enough to predict a substantial change in preferences. The author, Stefano Monti of Monti&Taft, calls on cultural managers to anticipate these shifts rather than simply repeat past formulas.