Convey Platform Launches in Milan to Support Independent Design Brands
In Milan, the brands Simple Flair and Very Simple Kitchen have debuted a collaborative platform named Convey to uplift independent design labels. Featuring thirteen participating brands, including Sunnei, Wood Skin, and Dornbracht, this initiative coincides with Milan Design Week. The showcased products will be displayed at BasicVillage, a vast venue in a refurbished industrial zone located at via dell'Aprica 12, covering over 1,000 square meters. The founders emphasize a blend of innovation and practicality, motivated by contemporary design principles. Participants express excitement over opportunities for collaboration and the promotion of quality craftsmanship in the design community.
Key facts
- Convey is a new platform for independent design brands launched by Simple Flair and Very Simple Kitchen.
- Thirteen brands are affiliated: Very Simple: Kitchen, Vero, NM3, 6am, Redduo, Marimar, Marco Ripa, Forma&Cemento, Dante Negro, Sunnei, Wood Skin, Stamuli, and Bloc Studios.
- The platform will debut during Milan Design Week at BasicVillage in the Farini district.
- The exhibition space is a former industrial building at via dell'Aprica 12, covering over 1,000 square meters.
- The founders describe the project as pragmatic and visionary, based on observation of contemporary design companies.
- Participating brands cite benefits such as growth acceleration, networking, and shared values.
- The initiative aims to create a virtuous system for independent design brands.
- Bloc Studios notes the importance of transmitting messages in a fragmented Design Week.
Entities
Institutions
- Simple Flair
- Very Simple Kitchen
- Very Simple: Kitchen
- Vero
- NM3
- 6am
- Redduo
- Marimar
- Marco Ripa
- Forma&Cemento
- Dante Negro
- Sunnei
- Wood Skin
- Stamuli
- Bloc Studios
- BasicVillage
- Convey
Locations
- Milan
- Italy
- Farini district
- via dell'Aprica 12