Convey Building transforms 1958 Milan structure into vertical exhibition venue for Design Week 2026
The fourth iteration of Convey will take place during Milan Design Week 2026, transforming a late-1950s structure located at Via San Senatore 10, close to Torre Velasca, into a comprehensive spatial experience. This building will host a vertical exhibition spanning four levels and a rooftop terrace, integrating movement into the overall experience. Rather than a unified curatorial theme, the exhibition reveals itself room by room, with each brand occupying a specific area. Notable participants include Patricia Urquiola, Stefan Diez, BIG-GAME, Panter & Tourron, and Zaven, along with emerging studios and independent designers. The rooftop terrace serves as a social hub for informal events. Designed by the global creative agency Simple Flair, this single-building format presents a more engaging alternative to the traditional Fuorisalone layout. The event is scheduled from April 20 to 26, 2026, with visual identity crafted by Giga Design Studio.
Key facts
- Convey Building occupies a building built in 1958 at Via San Senatore 10, Milan.
- The building is near Torre Velasca.
- The exhibition spans four floors and a rooftop terrace.
- Participants include Patricia Urquiola, Stefan Diez, BIG-GAME, Panter & Tourron, and Zaven.
- The project is conceived by Simple Flair.
- Visual identity is by Giga Design Studio.
- Milan Design Week 2026 runs April 20–26, 2026.
- The format is a vertical exhibition with no fixed route.
Entities
Artists
- Patricia Urquiola
- Stefan Diez
- BIG-GAME
- Panter & Tourron
- Zaven
- Sarah Espeute
- Woak
- Rooms studio
- Small Small Space
- Sudden Object
- Completedworks
Institutions
- Convey
- Simple Flair
- Giga Design Studio
- designboom
Locations
- Via San Senatore 10, Milan
- Milan
- Italy
- Torre Velasca