Contemporaneamente Podcast: Comedy, Marketing, and Neuroscience with Germano Lanzoni and Chiara Bacilieri

Artribune's podcast Contemporaneamente, curated by Mariantonietta Firmani, features a new episode with Germano Lanzoni and Chiara Bacilieri exploring comedy, marketing, and neuroscience. Bacilieri, a psychology expert applied to marketing, was named by Forbes in 2021 among the top 100 under 30 future leaders and top 5 in marketing. She is Head of Data & People Analytics at Lifeed and former Head of Marketing Psychology at Neosperience. She delivered a TED Talk in 2019 on neuromarketing. Lanzoni, an actor, comedian, and professor at Università Bicocca, founded HBE (Human Business Entertainment), a creative hub using humor for communication. He has been the official speaker for AC Milan since 2000 and co-founded the comedy group Democomica in 2004 with Rafael Didoni. The podcast discusses how comedy lowers defenses, the value of connecting data points over collecting them, and the interplay of big data (what happens) and small data (why it happens).