Concorso d'Eleganza Villa d'Este 2025 Debuts Vision BMW ALPINA

The Concorso d'Eleganza Villa d'Este, held at Lake Como, attracted car enthusiasts, designers, and celebrities for a luxurious weekend centered on classic automobiles. A highlight was the unveiling of the Vision BMW ALPINA concept car at the historic Villa d'Este. Its design features a distinctive side line influenced by Austrian Olympic skier Franz Klammer, a nod to ALPINA's 1970s introduction that mimics the motion of skis on snow. Paris Brosnan, a guest and brand ambassador, journeyed from Cannes with BMW, showcasing some of his artworks at the event. He shared how his father, Pierce Brosnan, shaped his artistic journey, emphasizing the importance of self-expression and maintaining a connection to one’s inner child. The event celebrated craftsmanship, genuine conversations, and a desire for tangible experiences.