Compe Consulting Branding by Douglas Alff
Douglas Alff designed the branding and visual identity for Compe, a management consulting firm. The name derives from 'competence,' and the logo uses a magnet symbol to represent client attraction. The typography blends modernity with serifs, and the color palette evokes authority, sophistication, tranquility, and stability. Dynamic graphics add personality and movement, reflecting an innovative ethos. The project showcases how naming, symbolism, typography, color, and graphics create a compelling brand narrative.
Key facts
- Compe is a management consulting firm.
- The name 'Compe' is rooted in the concept of 'competence'.
- The logo symbol is inspired by a magnet.
- Typography blends modernity with a hint of serifs.
- Color palette evokes authority, sophistication, tranquility, and stability.
- Dynamic graphics introduce personality and movement.
- The project was designed by Douglas Alff.
- More information is available at douglasalff.com.br and Instagram @alffdesign.
Entities
Artists
- Douglas Alff
Institutions
- Compe