Community Valore Cultura launched to measure private cultural institutions' impact in Italy

In Italy, the Community Valore Cultura initiative has been established to acknowledge the contributions of private cultural institutions to both the economy and society. Backed by THEA Group and various foundations, the project seeks to assess the social and economic effects of cultural endeavors. These private entities represent 35% of the nation’s cultural landscape and draw over 30 million visitors each year. The network is vibrant, with 53% located in Northern Italy; 54% operate more than four days weekly, and 53% provide educational programs. Under the guidance of Professor Mario Abis from IULM University, a social and economic impact index is being created, with notable satisfaction levels. Prominent figures involved include Giovanna Forlanelli, Andrea Zanotti, Diana Bracco, Dominique Rimbaud, and Marina Nissim.