Community Radio Generates $153M Annually for Australian Music Economy

Research conducted by Monash and Griffith Universities indicates that Australia’s 292 community radio stations generate $153.1 million each year for the music sector, airing more than twice the amount of local music compared to commercial broadcasters. The leading 39 stations contribute over $105 million annually through artist support and training initiatives. For every dollar invested, these stations yield up to $5.55, with a median return of $2.47. They provide 390,960 hours of Australian music yearly, with 30% of listeners discovering local talent. Approximately 1.3 million Australians purchase tickets or merchandise after hearing artists featured on these stations. This three-year study, initiated on May 18, was spearheaded by Associate Professor Shane Homan, alongside Professors Susan Forde and Heather M Anderson.