Coffee Culture Takes Center Stage at Milan Design Week with Immersive Installations and Tastings

Milan Design Week is taking place from today until April 26, aligning with the 64th Salone del Mobile and Fuorisalone. The theme for this year, 'Essere progetto,' highlights the importance of creativity through thoughtful decisions and innovative exploration. The event encompasses various fields, including fashion, architecture, marketing, and conceptual art, drawing a wide-ranging audience. Coffee plays a central role, featuring De'Longhi's installation, 'The Smallest Coffee Shop at Home,' designed by Simon Weisse in Brera, which showcases famous cafes alongside a new coffee machine. At ME Milan il Duca, 'Room for dreams' presents tastings and talks by roasters such as Accademia del caffè espresso. Additionally, 'Facets of Aromas and Flavors' employs AI-generated visuals to represent coffee blends. Specialty coffee events will be hosted by Moscot in collaboration with Cafezal from April 22 to 24.