Coco Gauff Partners with Oura as Brand Ambassador, Discusses US Open and Sleep Tracking

Tennis champion Coco Gauff has been announced as a new ambassador for smart ring brand Oura, alongside fellow American player Taylor Fritz. The partnership highlights their on- and off-court journeys, with Gauff's campaign showcasing her love of reading and family legacy. Gauff, who has been using an Oura ring for about a year, has upgraded to the newer Oura Ring 5, which she uses primarily to track her REM and deep sleep. She does not wear the ring during matches but is considering it. Gauff emphasizes a relaxed approach to her stats, noting that obsessing over scores can be counterproductive, especially during tournaments when rest is limited. She also discusses her improved mindset ahead of the US Open, reflecting on last year's stressful experience due to changes in her serve. Gauff recently advanced to the semi-finals of the 2026 Canadian Open after defeating Belinda Bencic. Off the court, she enjoys movies, recently praising 'Spider-Man: Brand New Day' and 'The Odyssey', and is an avid viewer of 'Love Island US', having voted for Brinity to win. She also enjoys escape rooms, having visited one with her family before the Canadian Open.