Coca-Cola spot features Warhol's 'Coca-Cola 3' in museum setting

Coca-Cola has launched a new advertisement titled 'Coca-Cola Masterpiece' set in a fictional museum where artworks come to life. The spot prominently features Andy Warhol's 1962 painting 'Coca-Cola 3', considered an early Pop Art piece. Warhol once said 'A Coke is a Coke and no amount of money can get you a better Coke,' alluding to mass-market democracy. In 1985, he was commissioned to create a Time magazine cover for New Coke, resulting in 'New Coke' depicting a spilled can, but the cover was never published after the company reversed its formula change; instead, a special issue showed a photo of New Coke with a large 'X'. The ad also includes works by Picasso, JMW Turner's 'The Wreck', Edvard Munch's 'The Scream', Vincent van Gogh's 'Bedroom in Arles', and Johannes Vermeer's 'Girl with a Pearl Earring'. Alongside these classics, the campaign features emerging artists from Africa, India, the Middle East, and Latin America, with an online gallery showcasing all referenced works.