ARTFEED — Contemporary Art Intelligence

Clelia Ruth Schäfer's Genderfluid Editorial 'Take It as a Compliment'

publication · 2026-04-29

KALTBLUT magazine presents an editorial and film by fashion brand Clelia Ruth Schäfer, photographed by Juri Tiedemann. The series features model Adam Azzouzi of Majin Management, with makeup by Federica Bartolo, hair by Dustin Fischer, and videography by Viji Umuderi. The project celebrates genderfluid expression, blurring traditional masculine and feminine codes through silhouettes that challenge binary identity. Schäfer's designs use fashion as a language for post-binary identity, where softness meets strength and tailoring meets fluidity. The editorial asserts that standing out and disrupting expectations are affirmations, not provocations. The key to self-transformation is framed as taking nonconformity as a compliment.

Key facts

  • Editorial and film by Clelia Ruth Schäfer
  • Photography by Juri Tiedemann
  • Model Adam Azzouzi signed at Majin Management
  • Makeup by Federica Bartolo
  • Hair by Dustin Fischer
  • Videography by Viji Umuderi
  • Published by KALTBLUT magazine
  • Theme: genderfluid expression and post-binary identity

Entities

Artists

  • Clelia Ruth Schäfer
  • Juri Tiedemann
  • Adam Azzouzi
  • Federica Bartolo
  • Dustin Fischer
  • Viji Umuderi
  • Felix Beutgen

Institutions

  • KALTBLUT
  • Majin Management

Sources