Clay Designs Eden Branding for AI Home-Finding App
Design studio Clay created the branding for Eden, an AI-powered home design app. The identity uses Martina Plantijn serif headlines with ABC Diatype body text, a terracotta and cream color palette, and botanical photography. The system relies on typographic pairings rather than decoration, maintaining coherence across screens. The branding bridges a food and beverage parent company's heritage with a digital real estate platform, using restraint and clarity to feel warm and trustworthy. The design extends into the app's AI tools, where the type guides users without visual noise.
Key facts
- Clay designed the Eden branding for an AI home design app.
- Headlines use Martina Plantijn serif typeface.
- Body text uses ABC Diatype sans serif for screen readability.
- Color palette is terracotta and cream.
- Visual direction is anchored by botanical photography.
- The system uses type pairings instead of decoration.
- The branding extends from a food and beverage parent company.
- The design focuses on restraint and clarity.
Entities
Institutions
- Clay