ARTFEED — Contemporary Art Intelligence

Classic Racing Liveries at 2026 Goodwood Festival of Speed

festival-fair · 2026-08-06

During the 2026 Goodwood Festival of Speed, taking place from July 15 to 18, 2027, in the Cathedral Paddock, photographer Guy Bird highlighted the liveries of historic racing cars. The lineup featured iconic vehicles such as the 1960 Scarab-Offenhauser F1, 1963 Watson-Offenhauser, 1965 Ford GT MkII, 1975 Shadow Cosworth DN5, 1976 Chevrolet Camaro IROC, 1976 Lancia Stratos, 1977 Porsche 934/5, 1983 Lancia Rally 037 Evo II, and 1997 Panoz Esperante GTR-1. Bird stressed the significance of clear number fonts and sponsor logos for visibility at high speeds, citing the 2026 Le Mans 24-hour race. He also spoke with a car design chief about the challenge of merging sponsor branding with classic aesthetics. Noteworthy elements included the Scarab's '99' font and the Lucky Strike logo on the Shadow, designed by Raymond Loewy. This piece is curated by Wallpaper* and authored by Guy Bird.

Key facts

  • The 2026 Goodwood Festival of Speed featured historic racing cars in the Cathedral Paddock.
  • Photographer Guy Bird captured liveries of cars from the 1960s to 1990s.
  • Cars included the 1960 Scarab-Offenhauser F1, 1963 Watson-Offenhauser, 1965 Ford GT MkII, 1975 Shadow Cosworth DN5, 1976 Chevrolet Camaro IROC, 1976 Lancia Stratos, 1977 Porsche 934/5, 1983 Lancia Rally 037 Evo II, and 1997 Panoz Esperante GTR-1.
  • Bird noted the importance of clean number fonts and sponsor logo placement for identification at high speeds, referencing the 2026 Le Mans 24-hour race.
  • A head of car design discussed the balance between sponsor logos and iconic design.
  • The 1960 Scarab had a clear '99' number font and front-forward placement.
  • The 1963 Watson-Offenhauser featured gold wheels and a Mobil Oil Pegasus logo.
  • The 1965 Ford GT MkII had a gold and pink livery and came third in the 1966 Le Mans 1-2-3 finish.
  • The 1975 Shadow had Lucky Strike sponsorship with a logo designed by Raymond Loewy.
  • The 1976 Camaro had a '76' logo and was driven by AJ Foyt to win the 1976 IROC title.
  • The 1976 Lancia Stratos was designed by Marcello Gandini and sponsored by Alitalia.
  • The 1977 Porsche 934/5 was a 934 upgraded to 935 specs, with only ten made.
  • The 1983 Lancia Rally 037 Evo II featured Martini Racing stripes.
  • The 1997 Panoz Esperante GTR-1 had a front-engine layout and three bonnet nostrils.
  • The 2027 Goodwood Festival of Speed is scheduled for 15-18 July 2027.

Entities

Artists

  • Guy Bird
  • Marcello Gandini
  • Raymond Loewy
  • AJ Foyt
  • Dan Panoz

Institutions

  • Goodwood Festival of Speed
  • Wallpaper*
  • Mobil Oil
  • Lucky Strike
  • Martini Racing
  • Alitalia
  • Bertone
  • Desperado Racing
  • Ford
  • Chevrolet
  • Lancia
  • Porsche
  • Panoz
  • Shadow
  • Scarab
  • Watson
  • Cosworth
  • IROC
  • NASCAR
  • IndyCar
  • Le Mans 24-hour race

Locations

  • Goodwood
  • United Kingdom
  • Le Mans
  • France
  • London
  • Turin
  • Italy
  • United States

Sources