Cigarettes return as fashion accessory among celebrities
Cigarettes have made a comeback as a trendy accessory, favored by stars such as Dua Lipa, Charli XCX, Megan Stalter, Kylie Jenner, Hailey Bieber, Sabrina Carpenter, and Connor Storrie. Charli XCX's album Brat, set for release in 2024, has popularized a rebellious aesthetic; she was seen smoking after her wedding in July 2025 and offered cigarettes at her reception in Sicily. Luxury labels Khaite and Dôen provided custom cigarette packs at various events. The portrayal of tobacco in popular streaming shows for the 15-24 age group more than doubled from 2021 to 2022, including in The Simpsons. While nearly 13% of Billboard's top music videos featured smoking in 2021, this figure more than doubled by 2022. Despite this resurgence, global cigarette consumption is on the decline, although it has increased in Italy since the pandemic.
Key facts
- Dua Lipa posted a cigarette photo for her bachelorette party in May 2026.
- Megan Stalter posed with a fake cigarette at the 2026 Actor Awards.
- Charli XCX's album Brat (2024) promoted a 'bad girl' style.
- Charli XCX smoked in her wedding dress after July 2025 London wedding.
- Charli XCX's Sicily wedding offered cigarettes on silver trays.
- Kylie Jenner lit a cigarette on Vanity Fair's March cover.
- Hailey Bieber and Sabrina Carpenter smoked on Interview magazine cover.
- Connor Storrie smoked for GQ magazine.
- Khaite and Dôen distributed custom cigarette packs at events.
- Guerlain released Tobacco Honey perfume; Mary Phillips released Lip Ciggy lip pencil.
- Truth Initiative: tobacco depictions in top streaming shows for ages 15-24 more than doubled from 2021 to 2022.
- The Simpsons included tobacco imagery.
- Love Story series shows Sarah Pidgeon as Carolyn Bessette smoking.
- In 2021, nearly 13% of top Billboard music videos showed smoking; by 2022 rate more than doubled.
- Addison Rae's Aquamarine video shows her smoking two cigarettes.
- Global cigarette consumption is declining; in Italy smoking rose post-pandemic.
- Robert K. Jackler: entertainers smoke more than general population.
Entities
Artists
- Dua Lipa
- Megan Stalter
- Charli XCX
- Kylie Jenner
- Hailey Bieber
- Sabrina Carpenter
- Connor Storrie
- Addison Rae
- Sarah Pidgeon
- Carolyn Bessette
- Robert K. Jackler
Institutions
- Vanity Fair
- Interview
- GQ
- Khaite
- Dôen
- Guerlain
- Mary Phillips
- Truth Initiative
- Stanford University
- Washington Post
- Billboard
- TikTok
- The Simpsons
- Love Story
Locations
- Los Angeles
- United States
- London
- United Kingdom
- Sicily
- Italy