Cicle Branding by Katja Guseva: A Minimalist Identity for Contemporary Furniture
Katja Guseva has developed a minimalist visual identity for Cicle, a contemporary furniture brand. The design system is built on simple geometric shapes, with a round circle serving as the primary logo anchor, symbolizing balance. The identity avoids unnecessary decoration, favoring clean lines and generous white space to create a calm, modern aesthetic. A disciplined typographic system uses sans-serif typefaces and a strict grid to organize text, with varying font sizes establishing a clear visual hierarchy. The branding extends to physical products, featuring tactile paper stocks, blind embossing, and compatibility with wooden and metal surfaces, celebrating furniture production. The overall execution demonstrates refined material choices and design control, presenting the brand with clarity across all mediums. The project is showcased on Behance and detailed in a case study on the designer's portfolio.
Key facts
- Katja Guseva designed the Cicle branding.
- The identity uses a round circle as the primary logo anchor.
- The design employs simple geometric shapes and clean lines.
- Generous white space creates a calm aesthetic.
- A disciplined typographic system uses sans-serif typefaces and a strict grid.
- The branding extends to physical products with tactile paper stocks and blind embossing.
- The logo is designed to fit naturally on wooden and metal surfaces.
- The project is featured on Behance and the designer's portfolio.
Entities
Artists
- Katja Guseva
Institutions
- Behance