Christie's Deploys Degas Hologram to Bypass Art Logistics Crisis
Christie's has used a hologram of Edgar Degas's bronze sculpture 'Petite danseuse de quatorze ans' (1928) for a pre-auction tour between San Francisco and Hong Kong in mid-April, rather than shipping the fragile original. The hologram, produced by Los Angeles startup Proto (known for NFT displays), was exhibited in Christie's existing illuminated showcases. The move addresses severe art logistics challenges exacerbated by the pandemic and geopolitical tensions, including soaring air freight costs (4-10 times pre-pandemic levels) and disruptions to sea and land routes due to the Russia-Ukraine conflict. Devang Thakkar, Christie's senior advisor for digital and technology, stated the hologram provides a realistic 3D digital replica. Separately, in early April, Christie's formed a strategic partnership with fine art shipping company Crozier to establish dedicated monthly sea routes between New York and London, and bimonthly between London and Hong Kong, with a 12-day transit time and 80% lower emissions than air freight. The original Degas sculpture will be a top lot in Christie's May New York auction of the Anne Hendricks Bass collection.
Key facts
- Christie's used a hologram of Degas's 'Petite danseuse de quatorze ans' for a pre-auction tour between San Francisco and Hong Kong in mid-April.
- The hologram was produced by Los Angeles startup Proto, known for NFT displays.
- The hologram was exhibited in Christie's existing illuminated showcases.
- The move addresses art logistics challenges from the pandemic and Russia-Ukraine war.
- Air freight costs for art are 4-10 times higher than pre-pandemic levels.
- Devang Thakkar, Christie's senior advisor for digital and technology, commented on the hologram.
- In early April, Christie's partnered with Crozier for dedicated sea routes between New York, London, and Hong Kong.
- The sea routes offer 12-day transit and 80% lower emissions than air freight.
- The original Degas sculpture will be a top lot in Christie's May New York auction of the Anne Hendricks Bass collection.
Entities
Artists
- Edgar Degas
Institutions
- Christie's
- Proto
- Crozier
- Anne Hendricks Bass collection
- Artribune
Locations
- San Francisco
- Hong Kong
- Los Angeles
- New York
- London
- Russia
- Ukraine
- China
- Venice