Choice Studio Unveils Visual Identity for Nikita Efremov Sneaker Store in Dubai

Choice, a brand studio in Dubai, United Arab Emirates, developed a new visual identity for Nikita Efremov, an exclusive sneaker store offering unique items and interior products. The project, completed by January 09, 2023, focused on updating the corporate identity and redesign to elevate the brand's development. Creative Director Aleksey Zadorozhny and Art Director Alexander Korol led the effort, with identity design by Victoria Silova and David Oganesyan, and CGI and motion work handled by Denislam Faskhiev and Alisa Tukshumskaya. Victoria Arefyeva served as Project Manager. The redesign prioritized a streamlined logotype for brand-related marketing applications, aiming for a premium yet fashionable overall identity. The studio emphasized visual identity enhancements to support the store's move to a new level of growth.