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Choco uses OpenAI APIs to automate food distribution with AI agents

ai-technology · 2026-04-27

Choco, a platform leveraging AI to transform food and beverage distribution, has incorporated OpenAI APIs to streamline order processing and minimize manual tasks. With a client base exceeding 21,000 distributors and 100,000 buyers in the US, UK, Europe, and the GCC, Choco introduced OrderAgent and VoiceAgent, capable of handling various input types such as emails, SMS, images, and phone calls with impressive sub-second response times. The platform manages more than 8.8 million orders each year, resulting in a 50% decrease in manual order entry and doubling productivity. Error rates are maintained below 1–5% with adjustable limits. Choco chose OpenAI for its performance and reliability, aiming to enhance AI functionality in sales, commerce, and supply chain, allowing non-engineers to serve as "agent orchestrators."

Key facts

  • Choco serves over 21,000 distributors and 100,000 buyers across the US, UK, Europe, and the GCC.
  • OrderAgent processes emails, SMS, images, and documents into ERP-ready orders.
  • VoiceAgent, powered by OpenAI's Realtime API, enables phone ordering with sub-second latency.
  • The system processes over 8.8 million orders annually.
  • Manual order entry reduced by up to 50%.
  • Productivity gains of 2x without additional headcount.
  • Error rates maintained below 1–5%.
  • Choco plans to scale AI capabilities for autonomous, context-aware systems.

Entities

Institutions

  • Choco
  • OpenAI

Locations

  • US
  • UK
  • Europe
  • GCC

Sources