Chipotle tests fried chicken as new protein option
Chipotle Mexican Grill is experimenting with fried chicken as a new protein choice at certain locations in California. The fast-casual restaurant plans to evaluate customer and operational responses to determine if the test should be expanded. This initiative is part of Chipotle's strategy to broaden its menu beyond the usual burritos, bowls, and tacos. Fried chicken will be offered in limited amounts at select restaurants. However, there has been no indication of when a wider launch might occur.
Key facts
- Chipotle is testing fried chicken as a new protein option.
- The test is taking place at select locations in California.
- Customer and operational feedback will determine whether to expand the test.
- The fried chicken is available in limited quantities.
- No timeline for a broader rollout has been announced.
Entities
Institutions
- Chipotle Mexican Grill
Locations
- California
- United States
Sources
- Quartz —