Chemical Brothers' Robot Dance Revolution in New Video
The Chemical Brothers have released a new single, 'Free Yourself,' hinting at an upcoming album, their first since 2015's 'Born in the Echoes.' The music video, directed by the British duo Dom&Nic and produced by visual effects company The Mill, features a robot uprising in an AI factory, led by a cyborg resembling Sophia, the humanoid robot created by Hanson Robotics Limited in 2015. The video includes cameos by band members Ed Simons and Tom Rowlands as cyborgs. Despite its timely theme and spectacular direction, the video is criticized for lacking originality, with clumsy robot dances and visual hallucinations. The review notes parallels to HBO's 2016 series 'Westworld,' based on Michael Crichton's 1973 film. The Chemical Brothers, pioneers of the big beat genre, have a history of memorable music videos emphasizing dance, from 'Life is Sweet' (1995, directed by Walter Stern) to 'Electrobank' (featuring Sofia Coppola and Spike Jonze) and 'C-h-e-m-i-c-a-l.'
Key facts
- The Chemical Brothers released new single 'Free Yourself' in 2018.
- The single suggests an upcoming album, following 2015's 'Born in the Echoes'.
- The music video was directed by Dom&Nic and produced by The Mill.
- The video depicts a robot rebellion in an AI factory, led by a cyborg resembling Sophia.
- Sophia was created by Hanson Robotics Limited in 2015.
- Band members Ed Simons and Tom Rowlands appear as cyborgs.
- The video is criticized for lacking originality despite its timely theme.
- The review draws comparisons to HBO's 'Westworld' (2016) and Michael Crichton's 1973 film.
Entities
Artists
- Chemical Brothers
- Ed Simons
- Tom Rowlands
- Dom&Nic
- Walter Stern
- Sofia Coppola
- Spike Jonze
- Michael Crichton
- Valerio Veneruso
Institutions
- Virgin Records
- Hanson Robotics Limited
- The Mill
- HBO
- Artribune
Locations
- Hong Kong