Chema Aznar's column explores design ethics, market pressures, and the role of data in creative processes

In his column for Experimenta, Chema Aznar critiques modern design, pondering whether projects emphasize ethics and sustainability or merely chase profits. He posits that design ought to embody subjective, cultural, social, political, and humanistic dimensions rather than just market demands. Aznar observes that designers, influenced by data, frequently produce forced solutions that result in repetitive, minimalist styles akin to the Modern Movement. He contrasts Microsoft's closed approach with the open innovation seen at the MIT Media Lab, advocating for flexible designs that honor both artificial and natural elements. The column also references Richard Sennett's 'Construir y habitar. Ética para la ciudad' (Arcadia Editorial, 2019) and Robert Venturi's advocacy for architectural complexity, highlighting the importance of research in nurturing creativity.