Cheerios Campaign Uses Stop-Motion to Tackle Bullying

Animation studio Nexus, with offices in London and Los Angeles, produced a series of four short films titled "Right on tracks" for Cheerios. Directed by Irish animator Johnny Kelly, the campaign targets young people from late childhood to adolescence, addressing issues like bullying and contemporary family dynamics. The films use cheerful songs and puppet characters to encourage acceptance of difference and positive coping with discomfort. The project involved advertising agency 72andSunny, London design studio Nous Vous for character design, and award-winning puppeteer Andy Gent, known for his work on Wes Anderson films such as "Isle of Dogs," "The Grand Budapest Hotel," and "Fantastic Mr. Fox."