Charli xcx Named YSL Beauty Ambassador, Debuts New Look in 'Rock Music' Video
Charli xcx has been announced as the new ambassador for YSL Beauty, coinciding with the release of her music video for 'Rock Music.' In the video, she uses a YSL Candy Glaze Lip Gloss Stick while engaging in rock 'n roll antics like smashing a guitar and shoving a TV out a window. She accidentally hit her husband, George Daniel of The 1975, with a salt shaker during filming. The partnership extends her relationship with the brand, having worn Saint Laurent to the Met Gala and attended Paris Fashion Week. The beauty campaign, out today, features the Skin Affair Soft Glow Cushion Foundation (launching May 29), the Gloss Stick, and Lash Latex Mascara. Charli's new look, created with YSL Beauty's global makeup artist Sam Visser, emphasizes a glossy black smoky eye, which she describes as reminiscent of her teenage style but upgraded with YSL products. She is currently returning to pop music after projects including her biopic 'The Moment' and soundtracks for 'Wuthering Heights' and 'Mother Mary.'
Key facts
- Charli xcx is named YSL Beauty ambassador.
- Her new single 'Rock Music' features a music video with rock antics.
- She accidentally hit her husband George Daniel with a salt shaker on set.
- The YSL Beauty campaign includes Skin Affair Soft Glow Cushion Foundation (out May 29), Candy Glaze Lip Gloss Stick, and Lash Latex Mascara.
- Charli wore Saint Laurent to the Met Gala and attended Paris Fashion Week.
- Her new look features a glossy black smoky eye created with Sam Visser.
- She is returning to pop music after working on film projects.
- The campaign video recreates her get-ready-with-me process before a show.
Entities
Artists
- Charli xcx
- George Daniel
- Sam Visser
Institutions
- YSL Beauty
- The 1975
- Vogue
- Saint Laurent
- Met Gala
- Paris Fashion Week
Locations
- Brooklyn
- New York City
- United States