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Charlap Hyman & Herrero designs Nonfiction fragrance store on Manhattan's Lower East Side

architecture-design · 2026-04-19

Charlap Hyman & Herrero, a design firm based in the US, has finalized a retail location for the fragrance label Nonfiction on Orchard Street in Manhattan's Lower East Side. Founder Haeyoung Cha worked alongside the studio to establish a 'place of pause' that draws inspiration from the area’s heritage and the brand’s roots in Seoul's Hannam-dong district. Notable elements include lustrous oxblood-tiled flooring, lime-washed walls, and sleek metal shelving. A bespoke mahogany table crafted by Doug McCollough showcases perfume bottles, paired with a Queen Anne candle stand from around 1770, sourced from Jacqueline Sullivan Gallery. Additionally, artist Pilar Almon created a niche featuring a hand-painted black rose design. The studio has also recently completed an office for MW.S and a hotel in the Hudson Valley. Photography by Sean Davidson.

Key facts

  • Charlap Hyman & Herrero designed a store for perfume brand Nonfiction.
  • The store is located on Orchard Street in Manhattan's Lower East Side.
  • Nonfiction founder and creative director Haeyoung Cha collaborated on the project.
  • The design aims to reflect the neighborhood and the brand's Seoul origins in Hannam-dong.
  • Interior features include oxblood tiles, lime-washed walls, and Queen Anne-style furniture.
  • A custom mahogany table was made by Los Angeles designer Doug McCollough.
  • Artist Pilar Almon created custom black rose tiles for a product testing niche.
  • Designer Minjae Kim contributed a sconce and an aluminium chair to the space.

Entities

Artists

  • Adam Charlap Hyman
  • Andre Herrero
  • Haeyoung Cha
  • Doug McCollough
  • Pilar Almon
  • Minjae Kim
  • Rafael de Cárdenas
  • Sean Davidson

Institutions

  • Charlap Hyman & Herrero
  • Nonfiction
  • Jacqueline Sullivan Gallery
  • MW.S
  • HommeGirls
  • ANY
  • Vowels
  • BoND
  • La Père
  • Dezeen

Locations

  • New York
  • United States
  • Manhattan
  • Lower East Side
  • Orchard Street
  • Seoul
  • South Korea
  • Hannam-dong
  • Los Angeles
  • Hudson Valley

Sources