Chanel Unveils Coco Game: A Luxury Chess Set and Watch Collection Inspired by Brand Heritage
In 2026, Chanel unveiled the Coco Game, an exclusive chess set and luxury watch collection, at its boutique located in Place Vendôme, Paris. Crafted by Arnaud Chastaingt, the chess set comprises 32 pieces that embody the brand's iconic symbols, featuring a lion as the king and Gabrielle "Coco" Chanel as the queen, with each queen hiding a detachable watch pendant. The chessboard is constructed from obsidian, showcasing 64 black and white ceramic squares and adorned with over 9,000 diamonds, weighing around 110 carats. The collection boasts 13 watch designs, including the J12 X-Ray Coco Game and the Première Coco Game ring, with production taking place at the Chanel Watch Manufacture in La Chaux-de-Fonds, Switzerland, inspired by motifs from 1924.
Key facts
- Chanel launched the Coco Game chess set and haute horlogerie collection in 2026.
- The chess set is one-of-a-kind and features Gabrielle "Coco" Chanel as the queen piece.
- Arnaud Chastaingt, director of the Chanel Watch Creation Studio, led the design, starting sketches nearly three years ago.
- The set includes over 9,000 diamonds totaling approximately 110 carats, hand-set across ceramic and gold pieces.
- Each queen piece conceals a detachable watch pendant within its base.
- The broader Coco Game capsule comprises 13 watch designs, including the J12 X-Ray Coco Game and Première Coco Game ring.
- Production takes place at the Chanel Watch Manufacture in La Chaux-de-Fonds, Switzerland.
- The collection references Chanel's black-and-white graphic motifs dating back to 1924.
Entities
Artists
- Arnaud Chastaingt
- Gabrielle "Coco" Chanel
- Romain Prochain
- Sati Leonne Faulks
- Thomas Mercier
- Gabrielle Chanel
Institutions
- Chanel
- Chanel Watch Creation Studio
- Chanel Watch Manufacture
- CULTURED
- Watches and Wonders
- Galerie Magazine
- Watchmaking Creation Studio
Locations
- Paris
- France
- Place Vendôme
- Rue Cambon
- La Chaux-de-Fonds
- Switzerland
- Geneva