Chanel Mother's Day Campaign Features Children's Artwork

Chanel has launched a Mother's Day campaign featuring drawings by children of employees, replacing professional models and polished imagery with childlike sketches of its products. The campaign includes billboards, subway posters, and social media posts, with the e-shop's Mother's Day section redesigned to mimic children's doodles. The initiative follows a similar approach used for Father's Day 2019. The products highlighted include the iconic N°5 perfume, Coco Mademoiselle, Chance Eau Tendre, lipsticks, makeup brushes, serums, and eyeshadow palettes. The campaign was created by children using pencils, crayons, and markers, resulting in what is described as the most low-cost campaign in Chanel's history. The article is from Artribune, written by Helga Marsala.