Chá de Bold Estúdio Creates Dual-Identity Brand for Translation Firm Entrelinhas
Chá de Bold Estúdio designed the brand identity for Entrelinhas, a translation company serving both corporate and gaming sectors. The wordmark uses Kilimanjaro Sans with a custom ligature replacing the 'R' to evoke reading between the lines. Body copy is set in PP Mori at 7pt. The palette spans maroon (#402723), electric purple (#b072f7), lavender (#d8b1f7), and orange-red (#ff3224). Halftone portraits at 60% purple over maroon reference risograph and letterpress textures. Secondary applications feature fragmented typography at 300pt. The identity balances professional credibility with gaming subculture aesthetics.
Key facts
- The identity was designed by Chá de Bold Estúdio for Entrelinhas.
- The wordmark uses Kilimanjaro Sans with a custom outward-opening ligature replacing the R.
- Body copy is set in PP Mori at 7pt.
- The color palette includes maroon (#402723), electric purple (#b072f7), lavender (#d8b1f7), and orange-red (#ff3224).
- Halftone portraits are dot-screened at roughly 60% purple over maroon.
- Secondary applications use fragmented typography at 300pt.
- The brand targets both corporate professional services and gaming subculture.
- The project was featured on Behance.
Entities
Artists
- Chá de Bold Estúdio
Institutions
- Entrelinhas
- Behance