Centre Pompidou's Cultural Mediation Strategies Shared at Palazzo Grassi Grand Tour

Patrice Chazottes, director of public services at the Centre Pompidou, presented the museum's cultural mediation approach to about thirty Italian museum colleagues during the Grand Tour project organized by Palazzo Grassi in Venice. The presentation, which included team members Isabelle Frantz-Marty, Fanny Serain, and Julie Gravier, emphasized hybridization of services and digital engagement. Key initiatives include the web series 'Mon oeil' for children and the new 'La Fabrique, Atelier des enfants' space with a Tumblr blog and online ticketing. For teenagers, the museum avoids competing with digital distractions, focusing instead on respectful, welcoming, and generous interactions. The museum also operates a mobile museum that sets up in unconventional spaces, such as a 1,500 sqm area in a shopping center near Geneva, and travels to disadvantaged areas across France with co-designed cultural programs. Canadian sculptor Dale Murdock, invited to animate the Grand Tour weekend, created participatory sand sculptures in the foyer of the Teatrino di Palazzo Grassi, using four tons of sand. Murdock discussed how sculpture is a highly participatory medium and how sand chose him as a material, valuing its flexibility and ephemeral nature.