Centenario Launches World Cup-Inspired Tri-Nation Fútbol Reposado Tequila
Centenario, the tequila brand previously called Gran Centenario and under Proximo Spirits, has launched a limited-edition reposado tequila to celebrate the upcoming 2026 FIFA World Cup, hosted by Mexico, the U.S., and Canada. This new product, Centenario Tri-Nation Fútbol Reposado Tequila, has been aged for two months in toasted oak barrels from all three countries—Mexican oak for depth, American oak for sweetness, and Canadian oak for a balanced finish. While it’s not an official FIFA item, it embodies the spirit of fútbol, highlighting Mexico's hosting role. The bottle features an eagle and design elements from the Mexican National Team. Priced at $38, preorders start today on their website. Lander Otegui from Proximo noted the tequila reflects the passion of the game.
Key facts
- Centenario released Tri-Nation Fútbol Reposado Tequila ahead of the 2026 World Cup.
- The tequila was aged for two months in toasted oak barrels from Mexico, the U.S., and Canada.
- Mexican oak imparts 'heritage and depth,' American oak 'sweetness and structure,' Canadian oak 'balance and a subtle, layered finish.'
- The bottle features an eagle and artwork representing the Mexican National Team's jerseys.
- Centenario is the official tequila of the Mexican National Team.
- The tequila is priced at $38 SRP and available for preorder starting today.
- Lander Otegui, EVP of marketing and innovation at Proximo Spirits, commented on the release.
- Centenario recently rebranded from Gran Centenario and is owned by Proximo Spirits.
Entities
Institutions
- Centenario
- Gran Centenario
- Proximo Spirits
- Jose Cuervo
- Maestro Dobel
- 1800
- Reserva de la Familia
- FIFA
- Mexican National Team
- Robb Report
Locations
- Mexico
- United States
- Canada