Cecilie Bahnsen and ASICS Launch GEL-QUANTUM 360 I Sneaker in New Campaign
Cecilie Bahnsen and ASICS SportStyle have unveiled their latest collaboration, a reinterpretation of the GEL-QUANTUM 360 I sneaker, showcased in a campaign titled 'Coming Home.' The campaign follows model Florence Huntington-Whiteley through her childhood home in Devon, UK, emphasizing calm and daily rituals that reflect ASICS' mind-body philosophy blended with Bahnsen's Danish aesthetic. The sneaker features a slip-on, laceless silhouette with a floral motif integrated into the construction, balancing technical innovation and couture sensibility. Available in two colorways—essential black and full pink (a first for the collaboration)—the shoe retains ASICS' 360-degree GEL technology for cushioning and comfort. The partnership continues to redefine sneakers as a space where fashion, performance, and personal narrative converge.
Key facts
- Cecilie Bahnsen and ASICS SportStyle collaborated on a new sneaker.
- The sneaker is a reinterpretation of the GEL-QUANTUM 360 I silhouette.
- The campaign 'Coming Home' features Florence Huntington-Whiteley in Devon, UK.
- The sneaker is slip-on and laceless.
- Floral motif is integrated into the shoe's construction.
- Two colorways: essential black and full pink.
- Full pink is the first such colorway in the collaboration.
- The shoe uses 360-degree GEL technology for cushioning.
Entities
Artists
- Cecilie Bahnsen
- Florence Huntington-Whiteley
Institutions
- ASICS
- ASICS SportStyle
Locations
- Devon
- United Kingdom