Cat Zheng on Production Coordination: From SVA to Music Videos and Public Events

In an interview with New York Art Life Magazine, Cat Zheng, a production coordinator based in New York, shared her experiences transitioning from Shanghai and Hong Kong to her current role in music video and event coordination. At the age of seven, she was inspired by James Cameron's Avatar, which led her to pursue directing at the School of Visual Arts, where she also promoted a focus on producing. Her impressive body of work includes Tyla's 'She Did it Again' featuring Zara Larsson, Kelela's 'Idea 1,' a Pampers activation in Orlando, and a Hi Tec commercial filmed amidst New York's snowstorms. Zheng produced 'Blue Moon Angels,' recipient of the 2024 New Voices Filmmaker Grant, and 'A Portrait of Two Faces,' showcased at the 2025 New York Shorts International Film Festival. She highlights the importance of communication and adaptability in production.