Castello di Rivoli's Education Department Adapts to Pandemic with Digital Outreach

Anna Pironti, head of the Education Department at Castello di Rivoli Museo d'Arte Contemporanea, discusses how the museum has maintained audience engagement during the COVID-19 lockdown. The department launched the social media campaign #Iostoconleartenaute to foster active participation, allowing users to share memories, images, and thoughts. Pironti emphasizes that direct experience with artworks remains non-negotiable, but digital tools have proven valuable for community projects like 'Segnali dal mondo' with Stalker Teatro and Luci d'Artista Città di Torino, which collected images from around the world for Luca Pannoli's installation 'L'amore non fa rumore' in Piazza Montale, Turin. The department has seen over 6,000 daily views on Facebook and Instagram. Future plans include online materials from 'Domeniche in Festa' at OGR, a project by Fondazione CRT for Modern and Contemporary Art. Pironti envisions a return to public spaces post-pandemic, while acknowledging that technology cannot replace interpersonal relationships.