ARTFEED — Contemporary Art Intelligence

Cassius's 'Go Up' video by Alexandre Courtes uses split-screen collage

digital · 2026-05-05

The French electronic duo Cassius released 'Go Up', a new single from their album 'Ibifornia', featuring Cat Power and Pharrell. The music video, directed by Parisian filmmaker Alexandre Courtes, employs a split-screen technique—both horizontal and vertical—to assemble a surreal collage of unrelated footage. The result is a visually explosive puzzle where disparate clips gain new meaning when combined. The video has captivated audiences with its simple yet effective approach.

Key facts

  • Cassius is a French electronic duo.
  • 'Go Up' is a single from the album 'Ibifornia'.
  • The track features Cat Power and Pharrell.
  • The video was directed by Alexandre Courtes.
  • The video uses split-screen with horizontal and vertical divisions.
  • The video assembles unrelated footage into surreal collages.
  • The video has been widely praised for its visual impact.

Entities

Artists

  • Cassius
  • Cat Power
  • Pharrell
  • Alexandre Courtes
  • Valentina Tanni

Institutions

  • Artribune
  • Politecnico di Milano
  • Naba – Nuova Accademia di Belle Arti

Locations

  • Paris
  • France

Sources