Casa Macui Brand Identity by Fugitiva .co
Bogotá-based studio Fugitiva .co designed the brand identity for Casa Macui, a Mexican knife brand. The name derives from the macuahuitl, an obsidian-edged weapon used by Mexica warriors. The identity features a copper-toned serif wordmark on near-black, a circular stone seal referencing pre-Columbian codex geometry, and a palette of terracotta clay and dark brown. Gold foil is stamped onto heavily textured cardstock. The packaging includes envelopes balanced on river rock and a leather knife roll, emphasizing craft. The project is showcased on Behance.
Key facts
- Casa Macui is a Mexican knife brand.
- The brand identity was created by Bogotá-based studio Fugitiva .co.
- The name comes from the macuahuitl, an obsidian-edged weapon of Mexica warriors.
- The wordmark is a copper-toned serif set against near-black.
- A circular stone seal references pre-Columbian codex geometry.
- The palette includes terracotta clay, dark brown, and gold foil.
- Gold foil is stamped directly into heavily textured cardstock.
- The project is featured on Behance.
Entities
Institutions
- Fugitiva .co
- Behance
Locations
- Bogotá
- Colombia
- Mexico