ARTFEED — Contemporary Art Intelligence

Casa Ideale Pop-Up Hotel and Restaurant Opens in Arles

architecture-design · 2026-05-07

Paris-based events company We Are Ona has launched Casa Ideale, a six-month pop-up hotel and restaurant in Villa Bank, a Modernist home in Arles designed by architect Émile Sala. The project features guest bedrooms and a restaurant open from July 1 to 10 for individual bookings, then through October for full property rentals. We Are Ona collaborated with Fondazione Sozzani to display photographs by William Claxton, Sarah Moon, and Helmut Newton. Temporary furnishings include pieces by Henri Bataille and Ettore Sottsass, sourced via gallerist Luna Laffanour, and are available for purchase. The menu emphasizes local ingredients, including produce grown on site. Future iterations in other locations are planned. Separately, the article covers new home hardware brands: Ellis Works, founded by Alex Bellos (former West Elm president), launched in January with collaborations including Kalen Kaminski and Heath Wagoner; Petra, founded by Monica Khemsurov, released its Petra Fundamentals collection with contributions from Bower Studios and Alexis and Ginger; and Dimwit, founded by Joanna Bean Martin, will debut dimmer switches on May 16.

Key facts

  • We Are Ona launched Casa Ideale in Villa Bank, Arles, for six months.
  • Villa Bank was designed by Modernist architect Émile Sala.
  • Fondazione Sozzani contributed photographs by William Claxton, Sarah Moon, and Helmut Newton.
  • Furnishings include pieces by Henri Bataille and Ettore Sottsass, sourced via Luna Laffanour.
  • Individual bookings available July 1-10; full property bookings from mid-May through October.
  • Ellis Works launched in January, founded by Alex Bellos, with collaborations by Kalen Kaminski and Heath Wagoner.
  • Petra, founded by Monica Khemsurov, launched Petra Fundamentals with Bower Studios and Alexis and Ginger.
  • Dimwit, founded by Joanna Bean Martin, releases dimmer switches on May 16.

Entities

Artists

  • William Claxton
  • Sarah Moon
  • Helmut Newton
  • Henri Bataille
  • Ettore Sottsass
  • Kalen Kaminski
  • Heath Wagoner
  • Caravaggio

Institutions

  • We Are Ona
  • Fondazione Sozzani
  • Ellis Works
  • West Elm
  • Petra
  • Bower Studios
  • Alexis and Ginger
  • Dimwit
  • T Magazine
  • The New York Times

Locations

  • Arles
  • France
  • Milan
  • Italy
  • Hong Kong
  • China
  • Paris
  • New York
  • India
  • Bruges
  • Belgium

Sources