Casa degli Artisti Milano and Havas PR launch Arte & Impresa

Casa degli Artisti, the public residency in Milan that hosts artists of all ages, has launched Arte & Impresa, a project aiming to merge cultural dissemination with economic value creation in the post-Covid era. The initiative introduces a new concept of 'art-telling' to transform communication into a disruptive and inclusive tool. Havas PR, the corporate communication and PR network of the international Havas group, is partnering with Casa degli Artisti. Caterina Tonini, CEO of Havas PR, stated that after 17 years of commissioning artworks, the company is now shifting to collaborate with an excellence structure to access a wider circuit of artists and co-design works. The collaboration has produced an 'artist's edition' by Michele Guido, featuring a lentil seed as a symbol of life and opportunity, with the Fibonacci sequence representing harmony and cooperation.