Carosello: Italian TV Ads from 1957–1977 in a New Exhibition at Fondazione Magnani-Rocca
The Fondazione Magnani-Rocca in Traversetolo, near Parma, is showcasing "Carosello. Pubblicità e Televisione 1957–1977," curated by Dario Cimorelli and Stefano Roffi, following a prior examination of early 20th-century advertising (1890–1957). This exhibition delves into the heyday of Italian television advertising, highlighting the legendary program Carosello, which aired for nearly two decades, with interruptions only for significant historical events. Carosello merged commercial advertising with elements of theater, animation, and design, creating memorable characters like Osvaldo Cavandoli's La Linea and Marco Biassoni's Re Artù. Featured works from artists such as Armando Testa and Erberto Carboni are included. The exhibition, which runs until December 8, 2019, also displays iconic posters and films with stars like Frank Sinatra and Mina.
Key facts
- Exhibition 'Carosello. Pubblicità e Televisione 1957–1977' at Fondazione Magnani-Rocca, Traversetolo, Parma.
- Curated by Dario Cimorelli and Stefano Roffi.
- Follows a previous exhibition covering 1890–1957.
- Focuses on the Italian TV advertising program Carosello (1957–1977).
- Carosello aired almost continuously for 20 years, interrupted only by major historical events.
- Featured characters: La Linea (Osvaldo Cavandoli), Re Artù (Marco Biassoni), Calimero (Pagoto), Angelino (Paul Campani), and works by Gino Gavioli, Armando Testa, Erberto Carboni, Raymond Savignac, Giancarlo Iliprandi, Pino Tovaglia.
- Celebrities in the ads include Mina, Frank Sinatra, Patty Pravo, Ornella Vanoni, Alberto Sordi, Virna Lisi, Vittorio Gassman, Mike Bongiorno, Raffaella Carrà.
- Exhibition runs until December 8, 2019.
Entities
Artists
- Osvaldo Cavandoli
- Marco Biassoni
- Pagoto
- Paul Campani
- Gino Gavioli
- Armando Testa
- Erberto Carboni
- Raymond Savignac
- Giancarlo Iliprandi
- Pino Tovaglia
- Mina
- Frank Sinatra
- Patty Pravo
- Ornella Vanoni
- Alberto Sordi
- Virna Lisi
- Vittorio Gassman
- Mike Bongiorno
- Raffaella Carrà
- Dario Cimorelli
- Stefano Roffi
Institutions
- Fondazione Magnani-Rocca
Locations
- Traversetolo
- Parma
- Italy