Carlo Zanni's 'Art in the Age of the Cloud' Proposes New Economic Models for Digital Art

In 'Art in the Age of the Cloud' (Diorama Editions, 2017), Carlo Zanni delves into the intersections of art, economics, and digital culture. This work, which took seven years to complete, weaves together historical insights on music, literature, WikiLeaks, and blockchain with personal case studies and imaginative scenarios. Zanni contends that the art market is resistant to digital creations, referencing traditional practices such as limited editions in video art. At Art Brussels, only a handful of video pieces were available, and they adhered to conventional editioning. He points out both cultural and practical obstacles and calls for innovative economic frameworks that prioritize content value. Zanni believes younger collectors hold promise and stresses that artists should spearhead this transformation. The book's format resembles a 'broken time machine.' The interview was conducted by Valentina Tanni.