Cardi B's Balenciaga Billboard on Louvre Facade

Cardi B appears on a giant billboard on the side of the Louvre in Paris as the face of Balenciaga's Fall/Winter 2020 campaign. The rapper, whose music video for WAP broke records with nearly 20 million views in its first 24 hours, shot the campaign herself at her Los Angeles home with her team. She wears a black mermaid gown from Demna Gvasalia's collection, lying on artificial grass surrounded by a slide, children's toys, a black Barbie, and a white Neo Classic Balenciaga bag. This follows her previous appearances at Times Square and her front-row presence at Chanel, Tom Ford, and Thom Browne shows. The article notes her collaboration with stylist Kollin Carter and her growing influence in fashion.