Canvas Project Launches Psychedelic Video to Engage Youth with UK Museums

Inspired by John Berger's 1972 BBC series Ways of Seeing, Canvas—a multimedia communication project sponsored by the Arts Council England in collaboration with web magazine It's Nice That—has launched an initiative to attract younger audiences to visual arts institutions across England. The first of three promotional videos features New Zealand-born, London-based artist Robert Wallace, known as Parallel Teeth, who transformed the Baltic Centre for Contemporary Art in Gateshead into a psychedelic, living organism through animation. The video, titled Ways of Seeing / Baltic, uses hand-shot footage and post-production, with sound by London studio Skillbard, to depict installations, walls, and staircases coming alive with creatures exploring the space. Future videos will involve artists Laurie Rowan and Rose Pilkington, engaging with the Fact Gallery in Liverpool and Turner Contemporary in Margate.