Canterbury Coffee rebranded by Here Be Monsters with mug-inspired logo
Here Be Monsters has completed a full rebranding for Canterbury Coffee, a Canadian B2B coffee company with over 40 years of experience. The project included research, strategy, writing, brand identity, website revamp, and catalog redesign. The new brand spirit is 'To Be Routinely Exceptional,' emphasizing quality products and customer service. The logo is a typographic 'C' shaped like a coffee mug handle, accompanied by human-centric illustrations, cozy web icons, personable photography, and warmer writing. The rebranding aims to revitalize the company's image and set it apart in the competitive coffee industry.
Key facts
- Canterbury Coffee is a B2B coffee company in Canada with over 40 years of experience.
- Here Be Monsters led the full rebranding process including research, strategy, writing, and brand identity.
- The new brand spirit is 'To Be Routinely Exceptional'.
- The new logo is a typographic 'C' made from the handle of a coffee mug.
- The identity system includes human-centric illustrations, cozy web icons, personable photography, and warmer writing.
- The website and catalogs were redesigned as part of the rebranding.
- The rebranding aims to revitalize Canterbury Coffee's image and stand out in the competitive coffee industry.
- Here Be Monsters specializes in branding, design, and digital marketing.
Entities
Institutions
- Canterbury Coffee
- Here Be Monsters
Locations
- Canada