Cannes 2026: Cinema influencers become new red carpet stars

A new generation of cinema influencers, often followed by hundreds of thousands on social media, is reshaping film promotion at the Cannes Film Festival. These digital ambassadors have upended traditional media strategies, with studios increasingly relying on their prescriptive power to reach audiences. The trend highlights the growing influence of social media personalities in the film industry, particularly at major events like Cannes.