cancan Food Design Studio Brand Identity by Lung-Hao Chiang

Lung-Hao Chiang has developed a brand identity for cancan, a food design studio and restaurant, that centers on the tin can as both a vessel and a verb. The design eschews clean digital primitives, instead featuring wobbling strokes that appear drawn quickly and retained, with silhouettes inspired by ripening fruit and the pores of fermenting sourdough—biological rather than geometric. The texture on the tin packaging reads as pressed into metal, not printed. Chiang treats the wordmark as the can itself: sealed and reopened in every application. The concept extends to a unified system where 'can' shifts from 'I can' to 'we can,' operating as one entity with kitchen as laboratory and studio as production. The identity is applied consistently across coasters, signage, glassware, and aprons, reinforcing the duality as architecture rather than a tagline. The project is showcased on Behance.