Canadian Eurovision Veterans Offer Advice for 2027 Debut

As Canada prepares for its first Eurovision Song Contest in 2027, four Canadian performers who previously competed in the contest share their insights. The advice comes from Annie Cotton (Switzerland 1993), Rykka (Switzerland 2016), Gary Lux (Austria, six contests), and Sherisse Laurence (Luxembourg 1986). They emphasize the importance of international promotion, authenticity, and cultural preparation. Lux advises learning about the host country and being emotionally engaging, while Laurence suggests avoiding diva behavior and showing appreciation. Cotton, who placed third in 1993, notes the contest's global reach became apparent with the internet. Rykka warns of the intense workload and potential career trade-offs, as some venues stopped booking her after her participation. The contest's massive viewership (over 130 million) and dedicated fanbase are highlighted. Canada's entry will be chosen through a process yet to be determined, and the country will compete in Bulgaria in 2027.