Canadian Agency Donates to Mental Health and Black Health in 2020
Canadian agency Public redirected its holiday gift budget of about $2,000 to donate to The Mental Health Coalition and Black Health Alliance. They launched a video titled "Fuck You, 2020!" to encourage donations and collective catharsis, hoping for a better 2021.
Key facts
- Canadian agency Public donated its holiday gift budget of about $2,000 to charity.
- Donations were made to The Mental Health Coalition and Black Health Alliance.
- The initiative was promoted via a video titled 'Fuck You, 2020!'.
- The video invites people to donate and join in a liberating shout.
- The campaign aims to involve as many people as possible.
- The year 2020 is described as marked by disease, death, social distancing, injustice, discrimination, terrorism, and ecological tragedies.
- The hope is that 2021 will be better.
- The video is available at www.publicinc.com/EFF2020.
Entities
Institutions
- Public
- The Mental Health Coalition
- Black Health Alliance
Locations
- Canada