Camila Polinelli's Argea Brand Identity: Geometric Precision in Black, White, and Accents

Camila Polinelli designed the brand identity for Argea, a studio based in Cancún, Mexico, using a strict black-and-white geometric system with cobalt blue (#1B4BFF) and orange-red (#E8391A) accents. The logo features a circle suspended above a square with a quarter-circle notch, creating a modular figure that tiles across brand tape, business cards, and collateral. Printed materials—thick dark-stock business cards and a ring-bound brand book with chrome hardware—remain entirely monochrome, while digital screens and hero panels introduce the accent colors. The identity extends to social templates with parenthetical word splits like "(CO)NSTRUIR / ( )NECTAR / ( )MUNICAR" and a hairline grid with bracketed navigation on the website. Polinelli's restraint and conceptual rigor define the project, which was showcased on Behance.