Calliandra Cerrado Branding by Studio Amorá Lima
Ester Gonçalves Dias heads Studio Amorá Lima, which has crafted a branding system for Calliandra Cerrado, a hospitality brand located in Brazil's Chapada dos Veadeiros area. The brand identity is inspired by the geometry of the calliandra flower, distilled into arcs and curved petals, resulting in a warm and minimalistic logo. The color scheme incorporates sage green and warm terracotta, reflecting the natural hues of the Brazilian cerrado. This branding system is thoughtfully implemented across various mediums, including stationery, packaging, signage, and environmental design, effectively connecting two properties—Calliandra Suites and Casa Cerrado—while preserving their unique warmth.
Key facts
- Ester Gonçalves Dias at Studio Amorá Lima created the branding.
- The branding is for Calliandra Cerrado, a hospitality network.
- The network is located in Chapada dos Veadeiros, Brazil.
- The logo simplifies the calliandra flower into geometric arcs and curved petals.
- Primary color is sage green; accent is warm terracotta.
- The system covers stationery, packaging, signage, and environmental design.
- It unifies two properties: Calliandra Suites and Casa Cerrado.
- The design balances modern elegance with genuine warmth.
Entities
Artists
- Ester Gonçalves Dias
Institutions
- Studio Amorá Lima
- Calliandra Cerrado
- Calliandra Suites
- Casa Cerrado
Locations
- Chapada dos Veadeiros
- Brazil